News & Observer | newsobserver.com | Cuisine dreams

Published: Apr 05, 2006 12:00 AM
Modified: Apr 06, 2006 06:36 AM

Cuisine dreams

Trader Joe's gourmet grocery planned for Cary in fall, brokers say

The rotation at Trader Joe's, shown in New York, could include organic sprouted wheat pappardelle pasta, along with basics such as chocolate cake and cheap wine. But its fresh products are limited.

Story Tools

Advertisements
******

CORRECTION

A report on Page 1D of the Business section Wednesday incorrectly sited a new Fresh Market store in Cary. The store will move this fall from Cary's Saltbox Village shopping center to Cary Parkway at Waldo Rood Road.

******

When Raleigh resident Carol Schneider came back from visiting family this week, she came toting a suitcase full of goods from Trader Joe's.

A longtime fan of the grocer, Schneider loads up on everything she can any time she's near a Trader Joe's store.

"I have, through trial and error, learned not to stock up on snacks and stuff because they go bad before we can eat them," she said. "But we buy everything we can -- organic ketchup, dog treats, maple syrup. They offer a really good product at a really wonderful price."

With its low prices for gourmet products, its unusual and ever-changing product mix and its funky, no-frills shopping environment, Trader Joe's routinely draws hundreds of Triangle residents to its out-of-state locations.

"I think there isn't a day that doesn't go by that we don't have something from Trader Joe's, even though we don't live near one," said Wilmington resident Kathy Muzzey, who visits the Springfield, Va., store four or five times a year. "I spend $400 sometimes. ... I probably have six to eight bags of groceries and four cases of wine and two coolers. We always have at least two full carts."

But for local Trader Joe's fans, this tradition of pilgrimage could change this fall, as the California chain quietly lays plans for this area.

Company spokeswoman Alison Mochizuki would only confirm that Trader Joe's is looking in North Carolina. But area brokers said the first Triangle Trader Joe's will go in Cary, at the vacant Winn-Dixie in the Shoppes of Kildaire at Kildaire Farm Road and Cary Parkway. The area could get more than one store, with Cameron Village and the Brier Creek area both possibilities.

If Trader Joe's signs a lease soon for the Cary spot, the store could open this fall.

Such an opening would extend the retailer's push into the Southeast. Right now, most of its more than 200 stores are along the West Coast and in the Northeast. But the company has announced that it will enter the Atlanta market this year.

Patrice Duker, spokeswoman for the International Council of Shopping Centers, calls the store "a gourmet supermarket for the average consumer."

The store got its start in the '60s in California, prides itself on unusual products and a constantly rotating selection. Recent offerings at some Trader Joe's stores included organic sprouted wheat pappardelle pasta, made with organic wheat and berries, and "authentic chicken chile verde from New Mexico."

Although there's a treasure-hunt aspect to the stores because of the ever-changing shelves, there are some staples that continuously draw shoppers back. Favorites include chocolate cake and "Two Buck Chuck," a line of Charles Shaw wines that are exclusive to Trader Joe's and sell for $1.99 a bottle, in most locations.

The company's Web site says it keeps prices low by buying directly from manufacturers in large volume, bargaining hard and paying only cash, which makes vendors want to do business with them.

The store's arrival here would mean one more formidable player in an already competitive grocery market. As the Triangle's population has boomed, Wal-Mart and Harris Teeter have tried to aggressively expand. Meanwhile, new players such as Earth Fare have entered the market, and others such as Winn-Dixie have been forced out.

Indeed, some haven't understood why the Triangle hasn't attracted the store before now, with the area's high-income and high-education demographics, as well as numerous transplants from Trader Joe's locales.


Next page >

Staff writer Sue Stock can be reached at 829-4649 or sstock@newsobserver.com.
No comments have been posted for this story. Log in to be the first to comment.


The News & Observer is pleased to be able to offer its users the opportunity to make comments and hold conversations online. However, the interactive nature of the internet makes it impracticable for our staff to monitor each and every posting.

Since The News & Observer does not control user submitted statements, we cannot promise that readers will not occasionally find offensive or inaccurate comments posted on our website. In addition, we remind anyone interested in making an online comment that responsibility for statements posted lies with the person submitting the comment, not The News and Observer.

If you find a comment offensive, clicking on the exclamation icon will flag the comment for review by the administrators, we are counting on the good judgment of all our readers to help us.

Hosting Partners of
newsobserver.com

Member of the
Real Cities Network

A subsidiary of The McClatchy Company