SAN CARLOS, CALIF. - Like many Silicon Valley engineers, Martin Eberhard loves cars, especially fast ones. But the self-described "closet gearhead" didn't feel comfortable buying a hot rod that guzzled gas from the Middle East or some other troubled region.

So three years ago, Eberhard and his friend Marc Tarpenning started Tesla Motors. Their goal was to design a sports car that would go as fast as a Ferrari or Porsche, but run on electricity.

With about 80 employees, Tesla just raised $40 million from high-profile investors including Google founders Larry Page and Sergey Brin, and PayPal co-founder Elon Musk. It plans to start selling its first model next year.

"I'm not the only person that would like to buy a car that's beautiful and fun to drive but also remain on the moral high ground," said Eberhard, 45, who sold his previous company, electronic book maker NuvoMedia, for $187 million to Gemstar/TV Guide International in 2000. "None of the energy that goes into an electric car comes from the Middle East."

Valley vs. Detroit

Silicon Valley thinks it can do what Detroit could not -- create a thriving business selling electric cars. In the 1990s, General Motors and other automakers spent billions to develop battery-powered vehicles, but they flopped because most couldn't travel more than 100 miles before having to recharge.

By tapping the Bay Area's engineering expertise and culture of innovation, a cluster of entrepreneurs, engineers and venture capitalists here are racing to bring their own electric cars to market. But unlike the Detroit and Japanese automakers, they're working on high-performance sports cars for wealthy car enthusiasts.

At least three Silicon Valley startups -- Tesla Motors of San Carlos, Wrightspeed of Woodside and battery maker Li-on Cells of Menlo Park -- are among a small cadre of companies nationwide developing electric cars or components.

As fuel costs rise, technology improves and consumers seek more environmentally friendly vehicles, this new generation of electric car companies sees potential in a market niche largely neglected by the big automakers.

Cost and battery

But some industry analysts question whether electric cars could ever become cheap enough, or have the battery life, to compete in the mainstream auto market.

"To attract consumers en masse, the price has to be low enough where they can see the break-even point," said Anthony Pratt, an automotive analyst at J.D. Power & Associates. "The problem with electric vehicles is that they tend to be limited by the battery technology."

Some major automakers are also working on electric vehicle technology, but most are focused on hybrid cars that run on a combination of gas and electricity, Pratt said.

Backers of electric cars, powered by batteries charged from an electric outlet, say the country could quickly reduce its dependence on foreign oil -- as well as emissions of greenhouse gases blamed for global warming -- if more drivers went electric.

But so far, efforts to bring electric cars to market have stalled.

In the 1990s, the major automakers introduced several thousand electric cars under a California state mandate to develop cars with no tailpipe emissions. While those cars attracted a small but devoted following, they didn't get much traction in the marketplace because of their restricted driving range.

The big automakers lobbied against the mandate until it was overturned in 2003. Most car companies then recalled their electric vehicles and destroyed them, sparking an outcry among loyalists.

While those models were hobbled by limited driving range, advances in battery technology and electronic components can allow electric vehicles to go more than twice as far on a single charge.

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