Donnelley picks ad agency
Donnelley picks ad agency
Published: Thu, Sep. 21, 2006 12:00AM
Modified Thu, Sep. 21, 2006 03:12AM
E-Mail
Print
tool name
closeCARY -- Yellow pages publisher R.H. Donnelley awarded its advertising account to Chicago-based Cramer-Krasselt.
Donnelley hired ABA Consulting's Raleigh office to help it review agency proposals earlier this year after it decided to consolidate its account. The company's $4.2 billion acquisition of Dex Media left it with two ad agencies.
Last year, Donnelley and Dex combined spent $5.6 million on advertising.
More Business
Get it all with convenient home delivery of The News & Observer.
The News & Observer is pleased to be able to offer its users the opportunity to make comments and hold conversations online. However, the interactive nature of the internet makes it impracticable for our staff to monitor each and every posting.
Since The News & Observer does not control user submitted statements, we cannot promise that readers will not occasionally find offensive or inaccurate comments posted on our website. In addition, we remind anyone interested in making an online comment that responsibility for statements posted lies with the person submitting the comment, not The News and Observer.
If you find a comment offensive, clicking on the exclamation icon will flag the comment for review by the administrators, we are counting on the good judgment of all our readers to help us.
