News & Observer | newsobserver.com | Wal-Mart cuts more prices

Published: Nov 11, 2006 12:00 AM
Modified: Nov 11, 2006 03:50 AM

Wal-Mart cuts more prices

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NEW YORK - Wal-Mart shoppers got another early Christmas present when the world's largest retailer cut prices on appliances a week after slashing them on electronics, and before that, toys.

Wal-Mart -- worried that holiday sales could be sluggish -- has been aggressively slashing prices in a strategy that many of its rivals seem likely to follow, turning a boon for consumers into what may be a bane for retail profits.

Wal-Mart announced discounts ranging from 7 percent to 17 percent through Christmas on about 50 small home appliances, including microwaves and programmable coffee makers.

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