News & Observer | newsobserver.com | Holiday retail season starts strong

Published: Nov 25, 2006 12:00 AM
Modified: Nov 25, 2006 03:43 AM

Holiday retail season starts strong

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SHOPPING TIPS

* If you hate crowds but want the deals, shop Sunday, which is typically the slowest day of the weekend.

* Go early or go late. Peak hours are in the late morning and early afternoon.

* If you want to eat out, make a reservation. Restaurants get packed.

* If you're targeting only certain stores, know where they are in the mall ahead of time.

SAFETY FIRST

Tom Walton, vice president of Raleigh's AlliedBarton Security Services, offers these tips to help you shop safely.

Thieves and predators are on the lookout for body language that conveys vulnerability. Walk confidently and be alert.

Avoid fatigue. Keep your bags in sight at all times and don't burden yourself with too many packages.

Don't display large sums of cash. Use checks or credit cards when possible, and avoid leaving your credit card on the counter. Avoid wearing flashy jewelry.

Carry your purse close to your body with the clasp or flap secured and facing you. Never leave it on a counter, the floor of the restroom or in a dressing room.

Shopping with a group of people is safer.

Report suspicious activity. Be aware of anyone who gets too close or moves suspiciously.

Avoid parking lot isolation. Park near other vehicles and do not open the door or window if someone approaches your car.

Criminals walk through parking lots looking for easy opportunities. Hide packages and valuables, and lock your doors.

PARKING TIPS

At Crabtree Valley Mall, the parking ramp is packed, but fewer people drive around back to the Lord & Taylor side. At Southpoint, stay away from parking spots near the restaurants and the Apple store and park on the other side. The lot by the theater is usually one of the last to fill.

Use department store entrances. Fewer people park in department store lots, but these can be quick and easy ways to get in and out of the mall. Most department stores have escalators and elevators, so you may be able to park on a different level from your destination.

Don't cruise for the perfect spot. You can spend an hour circling when it would take you 10 minutes to park farther away and walk.

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Packed parking lots, packed malls, packed shopping bags.

That was the scene Friday -- and the prediction for today.

The traditional after-Thanksgiving day sale -- known as Black Friday -- is just the tip of the holiday shopping frenzy.

For the next 29 days, you can expect discounts, cyber specials and extended store hours.

And if you missed Friday's doorbusters, well, don't fret: There are some today, too.

For instance, show up at Sears between 7 a.m. and noon today and get a 10 percent discount on most items in the store, excluding electronics and appliances.

Kohl's is opening at 6 a.m., and JCPenney and Belk will open at 8 a.m. at most locations. All tout early-bird specials. And Belk and Kohl's are offering $10 coupons for every $50 you spend.

Up to 137 million shoppers across the country are expected to start their holiday shopping this weekend. On Friday, The Streets at Southpoint in Durham expected about 125,000 to turn out, said Courtney Phillips, the mall's marketing manager.

Bonnie Wei of Charlotte and her mother, Deborah Heath of Cary, were among the early ones. Wearing comfortable shoes, they were at the mall at 4:30 a.m.

When Belk opened at 5, they slid right in. "It was quiet, the store was clean," Wei said. "It felt like VIP shopping."

By 6:15 a.m., they were in the nearby Super Target. They got the last of the $5 backpacks and the Barbie houses.

"When we came out of Target, the sun came up," Wei said.

Similar scenes played out around the Triangle.

Neither managers at Crabtree Valley Mall nor Triangle Town Center, the two Raleigh malls, had estimates on traffic. But by noon Friday, nearly all of 8,000 parking spaces at Triangle Town Center were filled, mall manager Dave Pierson said. He estimated the spaces would turn over three to four times. Also by midmorning, most of the 5,700 spaces at Crabtree Valley Mall were full, marketing director Sandra Geist said.

But nowhere in the Triangle did the crowds approach the frenzy of shoppers at Concord Mills around midnight. The crush was so great at the mall outside Charlotte that officials had to close the mall doors for a few minutes to regain control, according to The Charlotte Observer.

Area malls are planning special give-aways to keep the traffic coming over the next several days.

At Triangle Town Center and Cary Towne Center, be prepared for "random acts of kindness." Mall representatives will approach shoppers waiting in line and ask whether they can pick up the tab for their purchases. Crabtree Valley Mall is giving away a 2006 Saturn Vue. And Southpoint mall will give a $20 gift certificate for every $200 a customer puts on a Discover credit card.

Area stores aren't the only ones vying for the $460 billion people are expected to spend this season. Online retailers want some of the action, too.

About 61 million people are expected to shop online for holiday gifts during work hours on Monday, up from 51.7 million this season last year, according to Shop.org, a part of the National Retail Federation.

Last year, more people looked than bought on what has become known as Cyber Monday, so this year online retailers say they'll offer more discounts.

Wal-Mart, Best Buy and Circuit City all had special "hidden" discounts that were available online Friday. Expect more of the same.

At barnesandnoble.com, for example, shoppers will get a 40 percent discount on some items Monday.

"This week is really the kickoff," said Helen Malani of Shopzilla, a shopping search Web site. "Shoppers do a good portion of their shopping this weekend, but they don't do all of it.

"[They] don't have to buy the first thing they see in the store. Instead, they are using all the channels -- store, online and catalog -- to shop."

(Staff writer Sabine Volmer contributed to this article.)

Staff writer Vicki Lee Parker can be reached at 829-4898 or vparker@newsobserver.com.

Get $150+ in coupons in every Sunday N&O. Click here for convenient home delivery.

Staff writer Sabine Volmer contributed to this report.
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