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Steve Lackey saw a land of opportunity in the Triangle. Looking for a place to relocate with his wife and their infant daughter, he zoomed in on the region as a place that would give them what they wanted: something of San Francisco's active vibe, but cheaper and less congested and with good schools.
The high-tech horizon was also apparent to Lackey, who worked as a technology consultant. But the career path he chose tapped the interest he shares with others in this highly educated area: an active lifestyle.
Lackey, a triathlete, was so impressed with the local health scene that he did some market research and put out a pilot issue of Endurance Magazine, which covers runs, bike rides, triathlons and other endurance sports.
The magazine's growth in its five-year history parallels a phenomenal surge in the region's fitness profile. The initial press run of about 15,000 has increased to 50,000, and the number of runs, rides and triathlons listed in its calendar has increased dramatically.
"These are highly educated people who pay attention to what makes them healthy," Lackey says. "They don't want to be sick, and they don't want to be on drugs."
Which leaves one option: Staying active. Very active. And the desire to do so is starting to help define the Triangle as a place where people like to stay in shape.
Consider:
-year-old Raleigh outlet is the fastest-growing new store in Fleet Feet history."It's by far the most active market I've ever lived in," says Phillips.
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