News & Observer | newsobserver.com | Generation Y's home

Published: Jun 03, 2008 12:00 AM
Modified: Jun 03, 2008 06:49 AM

Generation Y's home

Folks under 30 are not waiting for many of life's big events, including buying a house

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On the Horizon

Demountable wall panels might be a future feature in Gen-Y homes. The panels, which allow walls to be broken down and moved, work like office cubicles with metal-grid foundations. They allow you to easily change wall material (fabric, glass, etc.) and rewire as technology evolves. This residential system by DIRTT (Doing It Right This Time) of Calgary, Alberta, shown at the International Contemporary Furniture Fair in Chicago, can be purchased through architects and interior designers. One panel, used in a kitchen, allows users to easily rearrange modular cabinetry.

Who is Generation Y?

Those born between 1978 and 1994. They're also called Millennials, the Internet Generation, Echo Boomers, Nexters and the Digital Generation. Generation Y follows Generation X, a term coined by fiction writer Douglas Coupland to describe those born after boomers, roughly 1965 to 1978.

facts about Generation Y

  • Largest generation (75 million) after the boomers (80 million), compared to the Gen Xers (40 million)
  • Accounts for total annual income of about $211 billion
  • Spends about $172 billion a year.
  • 97 percent own a computer
  • 94 percent own a cell phone
  • 76 percent use Instant Messaging.
  • 15 percent of IM users are logged on 24 hours a day/7 days a week
  • 34 percent use Web sites as their primary source of news
  • 28 percent author a blog and 44 percent read blogs
  • 49 percent download music using peer-to-peer file sharing
  • 75 percent of college students have a Facebook account [24]
  • 60 percent own some type of portable music and/or video device such as an iPod
  • 38 percent identify themselves as "nonwhite"
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Generation Y is growing up fast.

The average age of a first-time home buyer is 26, three years younger than for Gen X or baby-boomer buyers. So what's up with that?

Sure, favorable rates and terms make buying a house easier for young people these days, but the trend may be most affected by the characteristics of this generation:

They are tech-savvy. Generation Y can't remember life without a computer. This means they are consumers who research everything, including buying houses.

They are confident. Parents told them they were special, challenging their children's teachers on poor grades and negotiating with their coaches for more playing time. Stores such as Baby Gap, channels such as Nickelodeon and numerous magazines and catalogs have catered to them their whole lives.

So Gen Yers don't doubt themselves or their decisions, including buying a house.

They don't believe in paying their dues at work. They want respect at the office now, and if they don't get it, they'll move on. Similarly, they don't wait to buy homes.

To find out more about their housing preferences, we spoke to three Gen Yers. Each is a housing expert. None has yet turned 30.

  • Generation Yers grew up with soccer games, tennis practice, swimming lessons, French class, etc. They've carried that overscheduling tendency into adulthood. How has that affected the type of home they want?

Carrie Vanderford: Growing up, I did dance lessons, cake decorating, French horn, drama, soccer, softball, T-ball, gymnastics, piano. I'm still busy like that, so I'm not a homebody. That said, I want a place that's simple and free of clutter and that has a connectedness through technology.

Stephen Colin: Because of my busy schedule, I'm not willing to do a long commute. I want to be close to work, close to friends and close to local services.

Ryan Townsend: My generation is looking for low-maintenance homes that are easier to care for. More brick, steel and glass, but also more condo living and less emphasis on land.

In the next 20 years a big backyard is going to move from asset to liability. Mention "acreage" and a 50-something hears "peaceful place away from the pressures of the city," while a 20-something hears "isolated maintenance nightmare."

  • Gen Yers seem to be more into the environment than previous generations. Does being green affect your home?

Townsend: Green design is a trend the way indoor plumbing is a trend. Seriously, today's 20-somethings are more globally aware and civic-minded than tuned-out and cynical Generation X. Developers and architects will be forced into environmental awareness purely by market demand.

The buzz topics that will spill from architects' discussions to homeowners' discussions will be SIPs (structural insulated panels that go up faster, use less wood and are more energy-efficient than traditional frame building) and LEED (Leadership in Energy and Environmental Design, a certification program through the U.S. Green Building Council). Other topics include rehabilitation of older buildings instead of new construction, an end to the use of vinyl products, geothermal heat, tankless water heaters, solar power, sun angles, embodied energy, reclaimed timber and xeriscaping.

Vanderford: Being green is just a way of life. I'm LEED accredited. It's so important that I wouldn't date someone who didn't recycle. Eco snobbery has become a status symbol for Generation Y.

Colin: Sustainable housing and furniture are important to me. It also affects where I live. I'd like to take public transit or, ideally, walk to work.


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