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It's perfect that Joe DeSimone is a chemist.
The science, founded on an ancient quest to turn rocks into gold, is fundamentally preoccupied with transformation.
So, too, is DeSimone, a chemist lauded with the highest honors and a potent force of change in North Carolina and beyond.
PRONOUNCED: Dee-sa-MOAN
BORN: May 16, 1964, in Norristown, Pa.
FAMILY: Wife, Suzanne; son Philip, 19; daughter Emily, 16
EDUCATION: Bachelor of science in chemistry, Ursinus College, May 1986; Ph.D. in chemistry, Virginia Polytechnic Institute and State University, May 1990
OCCUPATION: Chancellor's Eminent Professor of Chemistry at UNC-Chapel Hill; William R. Kenan Jr. Distinguished Professor of Chemical Engineering, N.C. State University; director of the Institute for Nanomedicine at UNC-CH; co-principal investigator of the Carolina Center for Cancer Nanotechnology Excellence; director of the Institute for Advanced Materials, Nanoscience and Technology at UNC-CH
SALARY: $263,000 a year, plus varying amounts from research grants and endowments
FAITH: Catholic
HOBBIES: Going to Holden Beach with his family and beating all comers in boccie; ogling classic cars that will never replace his first, a 1966 blue Dodge Dart with 340 cubic-inch small block V-8, four-speed Hurst shifter, four-barrel 750 cfm Holley carburetor and 4.11 gears in the rear. "It was fast," he says.
THRILLING MOMENTS: Flying in a Navy plane off an aircraft carrier and being aboard for a midair refueling of F-16 fighter jets -- opportunities afforded during his participation in the Defense Science Study Group
INDULGENCE: A Cadillac XLR, which he bought to replace a red Corvette. He's big on American car models, since his brother, an electrician, is in a union.
FAVORITE SAYING: "Represent the family well," which he says to his children as they leave the house.
INSPIRATION: His younger sister, who battled cancer a few years ago, serves as a motivation to find a cure for the disease.
HONORS: 2008 Lemelson-MIT Prize for Invention and Innovation; 2008 inductee into the Order of the Golden Fleece, an honor society at UNC-CH; fellow in the American Association for the Advancement of Science, 2006; member, National Academy of Engineering, 2005; member, National Academy of Arts and Sciences, 2005
Since arriving at the University of North Carolina at Chapel Hill in 1990, a fresh-out-of-grad-school assistant professor, DeSimone has become one of the nation's premier scientists -- the youngest member named to the National Academy of Engineering and, last summer, winner of the $500,000 Lemelson-MIT Prize, which many consider a step to the Nobel.
Along the way, he has founded companies, led the university into entrepreneurial ventures, received more than 100 U.S. and international patents, pulled in millions of dollars in federal grants and built a research empire poised to become a major player in the emerging field of nanotechnology.
At 44, DeSimone hasn't even hit midcareer.
"To say he is extraordinary would be an understatement," says Erskine Bowles, president of the University of North Carolina system.
DeSimone's current research in nanotechnology -- mass producing microscopic particles in any size or shape -- could be a blockbuster. Nanoparticles hold promise because, among other things, they can be loaded with chemotherapy drugs or completely composed of medicine, like tiny pills, and home in on disease sites in the body.
"The potential power is quite significant," said Dr. Anna Barker of the National Cancer Institute. On the strength of DeSimone's breakthrough, Barker said, the government agency awarded UNC-CH one of eight national centers for nanotechnology research, providing $5 million a year for five years.
It's the kind of attention that makes DeSimone highly sought after. Keeping him from leaving North Carolina, say Bowles and others, is the academic equivalent of retaining a Dean Smith. Twice DeSimone has been wooed by top universities, and twice he has been persuaded to stay, given salary raises, promotions and other inducements.
What has held DeSimone more than anything, however, is the university's willingness to consider change -- change in the way academic science is conducted, change in how discoveries are brought to the market.
Such an approach is crucial to curing cancer, curbing global warming, creating technologies that improve the world -- the things DeSimone says he wants to do.
"This is how we can solve the greatest problems of our time," he says.
DeSimone doesn't know his IQ, but his mental agility might rank in the freaks-of-nature category.
"He's in the upper 1 percent of people I've dealt with, in terms of brilliance and importance to an institution," said James Moeser, the former chancellor at UNC-CH who helped craft incentive packages to keep DeSimone from leaving.
Friends and colleagues say DeSimone's genius lies in applying complex science to solve everyday problems. It's what caught the attention of the Lemelson-MIT Prize committee, which cited DeSimone for the breadth of his innovations -- from green manufacturing to medical devices to nanomedicine -- and his "unique ability to transfer his novel solutions from the lab to the marketplace."
That ability was evident from the start, when he gained fame in the early 1990s for developing an environmentally friendly dry-cleaning process using carbon dioxide instead of a toxic petrochemical. The process, licensed by UNC-CH, became the foundation for Hangers Cleaners, a dry-cleaning franchise DeSimone founded in 1996.
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