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Hold the phone books, lawmaker asks

- Staff Writer

Published: Tue, Mar. 13, 2007 12:00AM

Modified Tue, Mar. 13, 2007 05:11AM

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Let your fingers do the walking? These days, it's more like let your arms do the carrying -- straight to the recycling bin. With the directory business booming, many North Carolinians are annoyed at phone books littering lawns and driveways.

A state lawmaker has the solution: a do-not-deliver registry, just like the one for junk mail. Sen. Janet Cowell, a Raleigh Democrat, has proposed a bill to require each directory provider to have a hot line for stopping delivery. She said it would reduce waste, save governments the cost of recycling and end the problem of phone books left rotting on the pavement. "I bet you 25 percent of my neighbors haven't picked theirs up," Cowell said.

Scott Mouw, the state recycling supervisor, said if phone books go in the trash, they take up landfill space. But they are hard to recycle because of their low-grade paper and heavy-duty glue.

FORGET THE PHONE BOOK

The Yellow Pages are not the only way to get phone numbers.

Consumers can dial 411 from most home and cell phones to get phone numbers for a fee. You can get numbers for free -- if you don't mind listening to an ad -- by dialing 800-373-3411.

Online, check out yellowpages.com, superpages.com or bestredyp.com.

From your cell phone, you can send a text message with a name and ZIP code to Google at 46645 (GOOGL on your keypad), and it will send you a return message (or two) with the results.

(RYAN TEAGUE BECKWITH)

CAN YOU OPT OUT?

Of the four major phone book publishers in the Triangle, only Verizon offers a hot line to stop delivery: (888) 266-5765.

AT&T, which is merging with BellSouth, and Embarq, formerly known as Sprint, do not allow consumers to opt out.

Talking Phone Book employees said you can get on their in-house list by talking to a customer representative at (919) 677-9838.

(RYAN TEAGUE BECKWITH AND DENISE JONES)

"It would be a lot cheaper to reduce the number of phone books in the first place," he said.

Industry officials said the bill was unnecessary.

Stephanie Hobbs, a spokeswoman for the Yellow Pages Association, said most reputable providers already allow consumers to stop delivery.

"We feel the marketplace should determine how many phone books are delivered," she said.

Dan Long, an attorney with the N.C. Utilities Commission, said state regulations require phone companies to provide directories to customers, but nothing in state law spells out when not to provide them. He said that may be one reason for their proliferation.

"I guess there is a little phone book fatigue," he said.

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