CHAPEL HILL — Get ready, UNC-Chapel Hill alums: Your alma mater will soon be asking you for money.
The university, which just nine months ago concluded a capital campaign that raised $2.38 billion, is plotting its next big fundraising initiative. The still unnamed campaign has no timeline or starting point yet, but officials acknowledged this week that UNC-CH's next fundraising drive will attempt to hit the $4 billion mark. If it does, it will be in elite company. Just a handful of institutions -- Stanford and Columbia, to name two -- have similarly lofty goals.
A UNC-CH memo detailing the university's chances of raising that much money suggests a 2009 campaign launch.
But Matt Kupec, UNC-CH's vice chancellor for university advancement, said Thursday that most details of the next campaign have yet to be determined. He acknowledged that fundraising has become a more critical way for the university to compete for the best students and faculty.
"The institution asks us to raise more money today than yesterday," he said.