So, I watched the video clip of Roy Williams' F-bomb, issued after UNC's 89-80 win over N.C. State on Wednesday, and it looked pretty harmless. Williams sounded like he was halfway joking, although he was obviously angry about his team's pressure defense and double-teaming.
Here's what I would do if I were Williams: Issue a statement that apologized to everyone who heard the comment on live radio on the UNC and N.C. State radio networks. Then I would ask each radio network to choose a charity and offer to donate at least $10,000 to each one.
Ol' Roy is just fortunate he is not in NASCAR, where in recent years Dale Earnhardt Jr. and Tony Stewart were penalized 25 driver points and fined $25,000 each for cursing during interviews on live TV. I thought those penalties were too strict. The fine, sure, that's OK. But taking away driver points, too? That's way too much in that sport.
There's no doubt, though, that Ol' Roy saying the "F" word during a media conference being broadcast live throughout much of the state would qualify as inappropriate. It's nowhere close to a hanging offense, but it's not something I would have wanted my kids to hear, either.
Whether or not the ACC penalizes Ol' Roy with some sort of slap on the wrist for this, Williams should get in front of this one, apologize and make a charitable donation. Then, the Tar Heels coach should watch his mouth a little more closely, if only to make sure the word "frickin" comes out when he intends it to.