Merged homebuilder will be behemoth in Triangle

Staff WriterApril 9, 2009 

When Pulte Homes and Centex merge, the Triangle's largest homebuilder will be even larger.

As of March 31, Pulte was already No. 1 in the Triangle, with Centex at No. 3, according to Market Opportunity Research Enterprises, a Rocky Mount company that tracks the local real estate market. Combined, they sold 738 new single-family homes in the year ended March 31.

"I suspect they will lose some market share," said Bernard Helm, the president.

"That's typical with these kinds of mergers. But that doesn't mean they're not going to be the 800-pound gorilla in the market."

In all, Pulte and Centex control more than 10 percent of the new home market in the Triangle, Helm said. The new combined company will easily beat the Triangle's No. 2 homebuilder, KB Homes, which currently controls 5.37 percent of the market in units sold.

According to the companies' Web sites, Centex has 29 Triangle-area communities and Pulte has five.

It is too soon to say what impact there will be on the local employees. Pulte spokeswoman Caryn Klebba said there are about 120 Pulte employees in North Carolina, with 70 in Raleigh.

"As far as I know, it's business as usual in all markets," she said.

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