Taco Bell mascot Gidget dies at 15

The Associated PressJuly 23, 2009 

Gidget the Chihuahua, whose Taco Bell commercials made her a star, has died. She was 15.

The owner of Studio Animal Services in Castaic, Calif., said Gidget suffered a massive stroke late Tuesday at her trainer's home in Santa Clarita and had to be euthanized.

Gidget was the sassy mascot in Taco Bell commercials from 1997 to 2000. While other dogs had bit parts, it was her bug-eyed, big-eared face that is seen pronouncing, in a dubbed male voice, "Yo quiero Taco Bell," Spanish for "I want Taco Bell."

The ads made the Taco Bell mascot wildly popular, although they provoked some criticism from activists who felt they used Mexican stereotypes.

Gidget also had a role in "Legally Blonde 2."

News & Observer is pleased to provide this opportunity to share information, experiences and observations about what's in the news. Some of the comments may be reprinted elsewhere in the site or in the newspaper. We encourage lively, open debate on the issues of the day, and ask that you refrain from profanity, hate speech, personal comments and remarks that are off point. Thank you for taking the time to offer your thoughts.

Commenting FAQs | Terms of Service