B.J. Lawson, the physician/businessman who challenged Democratic U.S. Rep. David Price last year, has decided not to try again next year.

In a letter to supporters, Lawson thanked his backers, but said it was tough running in the Democartic-leaning 4th District, reports Rob Christensen.

“I’m a big fan of return on investment, however and while I was curious and passionate enough to run once, 37 percent is a long way from winning,” Lawson wrote. “Ultimately, I can’t justify spending my time and your money in North Carolina’s 4th District at this time.”

Lawson asked his backers to suppport “principled Republicans” across the the country and in North Carolina “so our next redistricting can empower voters to choose their politicians, instead of vice versa.”