The News & Observer has a long history in the market establishing itself as both a local and regional newspaper with delivery throughout central and eastern North Carolina. More than 80% of N&O subscribers live in the four-county greater Triangle area, and approximately 20% reside in 40+ other counties.

Facts:

• The N&O is the 56th largest newspaper in the nation.
• 81% of our Monday-Friday circulation is home delivered; 84% of Saturday circulation is home delivered and 76% of Sunday circulation is home delivered.

Total circulation:

• 192,912: Avg. Sunday circulation
• 129,894: Avg. Monday-Friday circulation
• 137,401: Avg. Saturday circulation

Source: ABC Audit, 52 weeks ended 12/25/11
Note: Preprint quantities differ from circulation averages. Please contact your Account Executive or Jennifer Trainer at (919) 836-5656 for preprint quantities and deadlines.

Circulation information:

• Current ABC Audit Report: Circulation by county and ZIP code, 12-month average.
• Current ABC Publisher’s Statement: Total average circulation by current six-month period, includes circulation by day, but is not county or ZIP code specific.

 

Common demographic requests for ZIP codes in
Durham, Johnston, Orange and Wake counties:

• .pdf format
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