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Reach a growing, smart and affluent market with The News & Observer and its community newspapers. Mass reach.- 366,700: Avg. daily N&O readership
- 567,800: Avg. Sunday N&O readership
- 717,500: Weekly print readership
- 788,200: Weekly print + online readership
- In its home county of Wake, The N&O reaches 64% of adults within a week;
55% over 5 weekdays; and 66% over 4 Sundays.
Affluent, smart readers..
- Median household income: $76,972 (More than $23,600 higher than the market)
- Attended college: 77%
- Own their home: 87%
More Sunday readers than ever.
In the Raleigh-Durham DMA, more adults than ever read the Sunday News & Observer.Profiles.
- The News & Observer
- The N&O - Sections
- The Cary News
- The Chapel Hill News
- The Durham News
- Eastern Wake News
- Garner-Clayton Record
- The Herald (Johnston County)
- Midtown Raleigh News
- North Raleigh News
- Southwest Wake News
- Online
Source: Scarborough Research, October 2008-September 2009
in Raleigh-Durham DMA