Besides the similarities that voters and newspaper readers share - both groups are more affluent than the general population, for example - the two groups intersect: 75 percent of voters read newspapers and, in the Greater Triangle, 9 out of 10 News & Observer readers are registered to vote.
Additionally, studies find that half of voters have some indecision in the week before an election, and that in any given election 40 percent of the electorate is up for grabs.
The facts above and The N&O's reach in Eastern North Carolina make News & Observer advertising products an essential campaign tool.
We offer many advertising options. In addition to run-of-press advertising in The N&O and our ten community newspapers, our Front-Page Ad Notes and Polybags put you on the very front of the newspaper. Or, target your advertising down to the precinct level with our Direct Marketing programs.
Extend your reach at a low cost to hundreds of thousands of additional online readers with the Triangle Online Network (.pdf), a powerful network of 16 News & Observer sites and more than 75 Yahoo! sites.
Our demographic research about election advertising is wide and deep, but the bottom line is that with one daily N&O buy, one Sunday N&O buy and an online presence with newsobserver.com, your message reaches 676,400 adults in the Raleigh-Durham DMA over the course of the week.
To capture the vote through The N&O, contact:
Angela Joines, senior political advertising specialist, at (919) 906-7749 or firstname.lastname@example.org.
For advertising rates click here:
Community Newspaper Political Packages
The Cary News/Midtown Raleigh News/North Raleigh News Political Ad Rates (Tier 1)
The Chapel Hill News/The Durham News/The Herald/Southwest Wake News Political Ad Rates (Tier 2)
Clayton News-Star/Eastern Wake News/Garner-Cleveland Record Political Ad Rates(Tier 3)
The News & Observer Political Ad Rates