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• 2.1 million unique visitors
— Omniture Site Catalyst, January-December 2011
newsobserver.com readers are affluent and well-educated*:
• Average Age: 43.1
• Average Household Income: $88,114
• Average Home Value: $265,848
• Attended College: 85%
• Own Home: 76%
• Children Under 18 at Home: 42%
— Scarborough Research, Raleigh-Durham DMA, October 2010-September 2011
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