Section Front & Channel Targeting Advertising

August 13, 2009 

Target your message via newsobserver.com's various topical channels to make sure you are reaching the user most likely to respond to you.

You can have the one and only Big Box ad on our any of section fronts – Business, Life, Entertainment, News, Real Estate, Sports – or, with a run-of-channel campaign, appear throughout the channel(s) of your choice or even any sub-section of the channels you want. Big Box ads create top-of-mind awareness for the advertiser and support branding campaigns. Channel targeting campaigns are based on CPM and offer the repetition that is the hallmark of smart advertising.

Appear in a premium position on any or all of our most-trafficked Section Fronts (.pdf file).

For more flexibility, create your own impression campaign to run throughout any of our Content Channels (.pdf file).

Note: To download free Adobe Reader software necessary to view .pdf files, click here.

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