Billboard your Message with Polybags Advertisers who utilize polybags ensure their message stands out because it's the first thing the home delivery customer sees in the morning – even before they see the newspaper. Polybags cover the outside of the newspaper and can be used in a variety of ways, such as to deliver product samples, coupons and even CDs. They are also very effective in drawing attention to a special promotion or event. And for even easier execution, The News & Observer can design, print and deliver your polybag advertisement.