ADvantage Newspaper Sponsorship Program
Program Overview
Newspaper sponsorships allow your company to reach customers through a unique, low-cost, advertising and distribution package.
Sponsored newspapers are delivered to non-subscribing households throughout The News & Observer service area. Specific zip codes are available.
Each newspaper is accompanied with a full-color, 8 1/2" x 11” ‘topper flyer’, that includes an advertising/sponsorship message from your company.
Benefits
Front-page exposure ‘topper flyer’ with each delivered newspaper. Entire one side includes your company’s logo and advertising/sponsorship message.
Guaranteed distribution at a low cost per thousand.
Unique partnership with the Triangle’s leading newspaper.
Build goodwill and foster customer loyalty by providing a valuable newspaper along with your advertising/sponsorship message.
Sponsor recognition as the party responsible for the complimentary newspaper.
The News & Observer provides all printing and distribution at a substantially discounted rate.
Program Examples
Grand Openings – Alert the community of your presence in their area
Seasonal – Tax preparation services during tax season
Sports related – Drive traffic to your establishment for the “Big Game”
Special Events – Sponsor newspapers distributed at a show or expo
Restaurants – Send out your message to potential customers
Contact The News & Observer today to learn more and enroll in our ADvantage Newspaper Sponsorship Program:
Wendy Reeves, Director of Audience Development
Call (919) 829-4694 or email wreeves@newsobserver.com
