In your Nov. 28 article describing the $10.9 million spent by the N.C. Education Lottery in advertising, Executive Director Tom Shaheen showed a determined lack of business acumen in failing to assess the success or failure of the spending. He says he is pretty sure it works but specifically doesn't study its effectiveness.
Besides his highly paid failure to monitor ad effectiveness, his self-imposed ignorance can lead to only two possible future decisions: either the lottery sales increase so they should spend more on ads since they work, or lottery sales decrease so they need to spend more on ads to boost them. Either way he'll probably get a raise.
Brent Lane, Holly Springs
