Did you know?...Newspaper ads - in print or online - are the primary motivator for visiting an auto dealership: 68% for used vehicle shoppers, 57% for new vehicle shoppers.~CNW Marketing/Research, Automotive Purchase Process, 2007

Did you know?...New vehicle buyers spend more time with newspapers than any other resource - 25.2 hours for every 100 hours spent.~CNW Marketing/Research, Automotive Purchase Process, 2007

Did you know?...A daily/Sunday N&O print combination plus seven days online will reach 537,000 Greater Triangle adults.~Scarborough Research, April 2007 - March 2008

Did you know?...The number of Greater Triangle adults who read The N&O grew 7.5% in the past year - surpassing the 3.9% growth in adult population. ~Scarborough Research, April 2007 - March 2008

Did you know?...The number of Greater Triangle adults who visited newsobserver.com or triangle.com in the past 7 days grew 12.5% in the past year.~Scarborough Research, April 2007 - March 2008

Did you know?...Newspapers are the primary source of information in four of the seven stages of the home purchasing process.~CNW Marketing/Research, Home Buying Process, 2007

Did you know?...In print and online, The News & Observer is the primary source of advertising for adults in the market for a new home or apartment.~Scarborough Research, 2008 Custom Recontact Study

Did you know?...50,500 Greater Triangle adults, 5%, plan to buy a new home or condominium in the next 12 months.~Scarborough Research, April 2007-March 2008

Did you know?...The majority of home shoppers plan to buy an existing home as their primary residence.~Scarborough Research, April 2007-March 2008

Did you know?...The majority of Greater Triangle adults (58%) used a Realtor to purchase their last home.Scarborough Research, 2008 Custom Recontact Study

Did you know?...Greater Triangle adults are willing to drive a median of 22 miles – one way - to shop for a new home.~Scarborough Research, 2008 Custom Recontact Study

Did you know?...Readership of The News & Observer in the Greater Triangle, both print and online, grew over the past year.~Scarborough Research, April 2007-March 2008