ESPN is jumping on the bandwagon early for North Carolina's football team.
The Worldwide Leader will televise the Tar Heels' spring game on April 10 at Kenan Stadium in Chapel Hill.
With 19 starters back from a team that won eight games and had one of the country's best defenses, UNC will be among the favorites in the ACC's Coastal Division in 2010.
ESPN will televise other spring games, as it has in the past - notably for national champion Alabama, which drew more than 90,000 fans in 2007 for coach Nick Saban's first season.
Spring football has been a far less popular event at UNC. Last year's game, held the same day as the UNC men's basketball team played in the fourth round of the NCAA Tournament, was sparsely attended, with about 3,000 people in the 60,000-seat stadium.
Admission to the game is free. Kickoff is at 3 p.m.
The game also serves as early promotion for ESPN's telecast of the Chick-fil-A Kickoff on Sept. 4, when the Tar Heels and LSU open the college football season at the Georgia Dome in Atlanta.