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Published Wed, Feb 10, 2010 06:10 AM
Modified Wed, Feb 10, 2010 12:14 AM

Harris Teeter spawns ringtones

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Although it's guaranteed to annoy much of the population, truly die-hard Harris Teeter fans now can get free ringtones based on the grocer's "My Harris Teeter" ditty.

The Matthews-based chain has 10 versions available, The Charlotte Observer's Jen Aronoff reports on her "What's in Store" blog.

The jingle is used in the chain's advertising, and Harris Teeter runs contests for which shoppers can create their own versions. "The ringtones are another, fun way for Harris Teeter to interact with customers," spokeswoman Catherine Reuhl said.

Harris Teeter has about two dozen stores in the region.

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