The option to allow firearms, concealed or otherwise, in a public business presents two great research opportunities. First, let each customer decide whether to spend hard-earned dollars with other gun-carrying or unarmed patrons. Marketing consultants could help business owners match sales opportunities with affection for or aversion to guns
Second, social scientists and criminologists can collect real-world, rock-solid data to determine whether a business is safer or not with armed customers. Look for the "Guns/No Guns Welcome" sign at your favorite coffee house. The customer is always right.
Bert Wolf
