Verizon is looking to follow AT&T's lead by also implementing tiered pricing and caps for wireless data subscribers.
This is sure to be as popular as AT&T's new data cap and pricing announcement that riled wireless data users. AT&T's action prompted a backlash of consumers threatening to migrate to other carriers.
Verizon is mulling a tiered pricing structure of its own. Verizon CFO John Killin told Bloomberg, We will probably need to change the design of our pricing where it will not be totally unlimited, flat rate.
The details will likely be announced this later year.
Verizon is anticipating rapid growth in data traffic. 'Big Red' is working to roll out the first stages of its 4G LTE wireless network as early as this year. The company claims its testing on the new network have yielded speeds up to 10 times faster than its current 3G network which could drastically broaden the role of smart phones and media content.
New pricing plans could give Verizon an opportunity to distinguish itself from it rivals.