Technology giant IBM on Monday introduced a new, free "serious game" that plays off its Smarter Planet initiative.
The previously announced CityOne aims to simulate real-world business and environmental problems that users must solve, such as a municipal water system struggling with usage that is increasing at twice the rate of the population.
"This is a way to engage people who may not have thought of IBM before in this way," Nancy Pearson, a vice president in IBM's software group, told Bloomberg News.
More than 7,000 people have signed up for free downloads of the game, which allows users to tackle problems in banking, retail, water and energy, according to Bloomberg.
IBM's Smarter Planet program and the accompanying advertising campaign push the notion that technology - especially IBM's - can solve many of the world's problems.
CityOne can be downloaded at www -01 .ibm .com/ software/ solutions/ soa/ innov8/ cityone/ index.jsp .
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