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Published Wed, Nov 24, 2010 02:00 AM
Modified Wed, Nov 24, 2010 10:17 AM

Digitalsmiths buys Gotuit

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- STAFF WRITER

Digitalsmiths announced Tuesday that it has acquired Gotuit Media, a Massachusetts startup that provides digital video-tagging services for news and sports content.

Digitalsmiths plans to retain Gotuit's office in Woburn, Mass., just outside Boston. This weekend Digitalsmiths is set to move its offices to the American Tobacco Campus in downtown Durham from Morrisville.

The merged company will have about 60 employees; 35 based in the Triangle. Terms of the deal weren't disclosed.

Digitalsmiths' video search system is primarily used by film studios and websites. Gotuit offers Digitalsmiths an entrance into a new market and valuable intellectual property, said Matthew Berry, one of Digitalsmiths co-founders and its chief technology officer. ESPN, Fox and Sports Illustrated are among Gotuit's customers.

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