Time Warner Cable rejected the latest offer from Sinclair Broadcasting, and is refusing further negotiations, Sinclair officials said Tuesday.

The escalating feud over programming fees will mean that Time Warner Cable customers could lose the CW22 and MyRDC signals as of midnight Friday. Popular CW shows include "Gossip Girl," "Nikita" and "Vampire Diaries."

Sinclair proposed a fee increase that averaged about 10 cents per subscriber, but officials said that Time Warner "refused to provide a financial counterproposal, effectively ending negotiations."

Time Warner responded that Sinclair's statement is false. "Time Warner Cable has at no time told Sinclair that we were terminating negotiations," Time Warner wrote in its own statement Tuesday. "We remain open and willing to negotiate a reasonable agreement for our customers, and have no intention of declaring negotiations to be at an end."

Time Warner this year settled similar disputes with News Corp. and Walt Disney Co., but only at the last minute or after existing contracts expired.