Retailing

Jewelry matches your type

STAFF WRITERFebruary 18, 2011 

Those of you who went jewelry shopping this month may be acquainted with the four C's of diamond shopping: color, cut, clarity and carat.

But a new shop in Raleigh abandons the four C's in favor of a personality test.

Kahro is based on the research of Isaac Mostovicz, a luxury marketing expert.

Mostovicz says shoppers fall into two personality groups, lambda and theta.

A person with a lambda personality cares more about the journey rather than the destination and therefore - as far as diamonds are concerned - is more concerned with the story behind that piece of jewelry than how big or sparkly it is.

A theta personality is more interested in the destination and therefore is more focused on the physical attributes of the diamond.

When you go to Kahro, you have a one-on-one appointment and you're shown sets of pictures. For each set you choose between two options.

Pick George Clooney over Brad Pitt and you're a theta person. Pick Brad Pitt and you're a lambda.

After answering a series of such questions and talking with the interviewer, you will then talk about what kind of jewelry item you might buy.

The idea is to match you with the jewelry that will best match your personality and thus make you truly happy.

Kahro is open by appointment only at 4701 Creedmoor Road. 649-6528 or www.kahro .com .

In North Raleigh, the Red Hill General Store will open in Falls River Town Center off Durant Road on March 5. The store is just what it sounds like, a general store that sells a variety of items for lawn, household, farm, outdoors, kids and pets. The company started online in 1998 and opened its first retail store in Hillsville, Va., in 2009.

Owner Tom Largen said Raleigh was a natural choice for a second store because of its demographics, real estate market and the familiarity of people in Virginia with the Triangle. Red Hill places an emphasis on being a community gathering place, so Falls River was a perfect location, Largen said, pointing to the center's many independent businesses and farmer's market. Red Hill will take the space opposite Nantucket Grill.

In Cary, Leslie's Poolmart will open in a few months at 225 Crossroads Blvd. in Crossroads Plaza, selling swimming pool supplies. ... And the old Schlotzsky's Deli at 1021 N. Harrison Ave. will reopen as a Zaxby's in April.

Other items: The Ragazzi's Italian restaurant on Louisburg Road closed, leaving the Garner and Cary locations as the last two Ragazzi's in the Triangle. ... Also in Raleigh, The Parcel Place at 3528 Wade Ave. is closing. The last day for shipping is today, and the store will hold a sale of equipment and fixtures this weekend. ... And in Chapel Hill, Studio East 54 opens today in the East 54 shopping center at 2140 Environ Way. The studio offers Pilates, Zumba and other fitness programs.

sue.stock@newsobserver.com, 919-829-4649 or takingstock.newsobserver.com

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