Unilever plans to expand its factory in Raeford that makes a variety of body washes, shampoos and deodorants, adding 65 jobs over the next three years.
The consumer-products conglomerate and Gov. Bev Perdue announced the expansion Thursday afternoon at the Hoke County facility, about 80 miles southwest of Raleigh.
Unilever will receive a state grant worth up to $195,000 if it meets its latest hiring goals. That grant requires matching local incentives.
The new jobs will pay average annual salaries of $39,605. The Hoke County average is $25,324.
Unilever had considered expanding its factory in Missouri.
The facility, which opened in 1968, employs 275 people and manufactures products under the brand names Dove, AXE, Suave and Degree. The planned $35 million expansion will add two production lines and increase the speed that the factory can churn out products.