It's a lot of money to put into a soccer stadium, but Cary seems to have the right, "if you build it, they will come" attitude. The municipality of 140,000 people figures that its soccer park could draw national collegiate championship playoffs back to town with the 3,000 additional seats that are being added.
In recent years, Cary has lost out to other communities with new stadiums and more space. But Cary, in terms of additional amenities such as hotels and restaurants and shopping, takes a back seat to no one and isn't shirking from the competition. It wants the 2012 men's collegiate championship and the men's and women's finals in 2013.
Soccer is an international sport whose popularity will only grow in the decades to come. And in terms of facilities, it is not on the super-expensive scale of major college football or basketball. For Cary this adds up to smart sport, and smart business.
