• Nearly 690,000 DMA adults, 31% have a Smart Phone.
• 54% of Smart Phone users in the DMA use it for news, traffic, weather, sports and stocks.
• Demographics of Smart Phone users in the DMA:

• 45% are between the ages of 18-34, 43% are between the ages of 35-54.
• 43% have household incomes of $75K+
• 71% own their own home.
• 43% are college graduates or more.

— Source: Scarborough Research, Raleigh-Durham DMA, October 2010-September 2011

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