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Published Tue, Feb 21, 2012 04:35 AM
Modified Tue, Feb 21, 2012 04:33 AM

Raleigh-based Capstrat tops local Addy awards

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BY DAVID RANII - STAFF WRITER

Raleigh communications agency Capstrat took home 17 local Addy Awards this year - more than any other agency.

Capstrat's haul included nine gold Addy awards plus a Best in Show and Judge's Choice award at the annual advertising competition sponsored by the Raleigh-Durham chapter of the American Advertising Federation. The awards were handed out Saturday night at DortonArena in Raleigh.

Howard, Merrell & Partners of Raleigh ranked second in total Addy awards with nine, including five gold awards as well as a Judge's Choice. The rankings marked a reversal of last year, when Howard Merrell took home the most awards and Capstrat came in second.

Agencies like to tout their awards when they're competing for new clients.

Altogether, 99 awards were presented this year. Agencies from the Triangle and the Triad, as well as corporate in-house marketing departments, submitted a total of 378 entries.

Others who won five or more awards: The Splinter Group of Carrboro, seven awards, including a goldAddy; and ElectriCities of North Carolina, seven Addy awards, including one gold.

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