ESPN will again run commercials side-by-side with live racing action in the second half of the 10 Chase races this season.
“That worked out quite well for us," said Rich Feinberg, ESPN's vice president of motorsports of last season's treatment. "We got a lot of good feedback on the research side and audience analysis side.”
Fox will also employ a side-by-side option during the final hour of its Daytona 500 broadcast on Sunday.
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I received an interesting email tonight from a New York PR firm that represents Taylor Earnhardt, the youngest of the late Dale Earnhardt Sr's four children. 
Given his family's checkered history in the Indianapolis 500, Michael Andretti understands better than anybody why his son, Marco, was so frustrated during Sunday's race. 
When the longest weekend of her racing career was over late Sunday night, Danica Patrick stood beside her race car and spent several minutes talking with Greg Zipadelli, her race strategist in Sprint Cup. 
Often, another name for Formula One could have been Formula Same-Same: Same-old faces driving for the same-old teams winning the same-old races. 
Dario Franchitti's first win at Indianapolis, in 2007, made him more than just Ashley Judd's husband. 
It's rare in racing when everything aligns to create a breathtaking event, the kind that's certain to be talked about through the years and recalled as one of the best. 
Rick Hendrick says he made a mistake last year, something the owner's teams haven't done much lately. Keep up with the latest sports stories with our free e-mail newsletters, delivered to your inbox!
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