HP to combine PC, printing units

Published: March 22, 2012 

Hewlett Packard

FILE - This March 8, 2009 file photo, shows the entrance to the Hewlett-Packard Co. facility in Palo Alto, Calif. Faced with dragging profits, competition from more nimble rivals and lacking a focused identity, Hewlett-Packard Co. is combining its printer and PC divisions to save money, streamline its business and, hopefully, boost innovation, the company announced Wednesday, March 21, 2012. (AP Photo/Paul Sakuma, file)

Paul Sakuma — 2009 AP file photo

CEO Meg Whitman plans to merge PC and printing groups

— Hewlett-Packard Co. on Wednesday confirmed plans for a corporate overhaul that will combine two of its biggest divisions, printing and PCs, in an effort by new CEO Meg Whitman to turn the troubled tech giant around.

Under the reorganization, which represents some of the biggest changes at HP in years, Whitman is also consolidating global sales, marketing and communications functions that had been spread across different business units.

“The result will be a faster, more streamlined, performance-driven HP,” Whitman said in a statement.

The announcement does not mention any cutbacks or layoffs, although industry experts have said that some cuts are likely as Whitman follows through on a promise to streamline HP’s far-flung tech businesses and trim operating costs.

HP’s announcement did confirm a significant shake-up in the executive ranks: The combined printing and PC unit will be led by longtime PC chief Todd Bradley, 53, who is credited with helping make HP the world’s No. 1 seller of PCs in recent years. Veteran printing head Vyomesh “VJ” Joshi, 57, will leave the company.

In addition, HP said its global accounts organization, responsible for selling commercial tech products to big customers around the world, would be added to the responsibilities of David Donatelli, an executive vice president who already oversees the HP division responsible for producing commercial data center hardware.

The biggest changes, however, involve printing and PCs, which have been the powerhouse businesses at HP in past years, but which are no longer the biggest growth engines.

Printing and PCs provided a combined $15 billion in revenue for HP last quarter – about half the company’s total sales. But both divisions have reported slowing sales, as printing habits have changed and consumers have turned to smartphones and tablets as alternatives to PCs.

HP has considered a number of broad changes for its PC and printing groups in recent years, including former CEO Leo Apotheker’s controversial proposal last summer to get out of the PC business entirely. That plan was part of a broader strategic effort to emphasize more profitable businesses, including commercial software and cloud computing.

Whitman vetoed the idea of a PC spinoff soon after she replaced Apotheker last fall. But she has said HP will continue to expand its software and commercial tech businesses.

Reaction on Wall Street to the new plan was mixed.

ISI Group analyst Brian Marshall called the plan “a positive move” that should allow HP to cut some redundant costs and increase its buying power for components and other supplies.

Needham analyst Richard Kugele, however, said he views the restructuring “as a worrying sign” that the printing division may have deeper problems than HP has previously acknowledged.

Some analysts said the new corporate structure in particular shows the declining prominence of printing at HP – once the company’s biggest business..

The effect of any cutbacks could not be determined Wednesday. HP has nearly 350,000 employees but it does not provide a breakdown by division.

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