Gone are the days when you could fly out of the house toting a clutch just big enough to hold your credit card, drivers license and maybe a flip phone or small set of keys.
Now, were weighed down with gadgets smartphones, tablets, e-readers, MP3 players. Designers have taken note and are flooding the market with totes, clutches, sleeves and purses the right size to hold our favorite technology.
There is function involved. We all have so many gadgets, and theyre so easy to break and so easy to lose, sighs Lisa Marie Ferrell, owner and president of Polished, a personal shopping and wardrobe consulting business based in Raleigh.
But there is also serious fashion to be had.
For $927, you can buy an Italian-made Lanvin iPad case with jacquard lining. For $248, Kate Spade offers a snakeskin-embossed leather tablet tote with gold-plated hardware on a long strap. Or, $35 at Aldo is enough for any number of sleeves, totes or clutches in a multitude of colors and styles.
Ferrell favors a stylish leather Goyard bag (prices start around $179) thats big enough to stash all her tech gadgets while also offering harbor for her kids books and snacks.
In big cities like New York and Los Angeles, the oversized clutch is all the rage.
Tom Ford was one of the first to debut a tablet-sized clutch, and the style caught; fashion-forward women are toting them on the subway and bus.
The new day clutch has taken over. Its something everybody can pull off, says Kyle Anderson, accessories director for Marie Claire magazine. Everybodys purse has now become this.
Anderson says the new clutches, which he describes as not an evening clutch and not a handbag sort of the size of a large book, are done best when they are not overly trendy.
Never sparkly, he says. Its just something you can take out for a drink after work or carry to the office. Its an alternative to the shoulder bag or the handbag.