When planning a content marketing strategy, incorporating a blog might be what small business owners need to distinguish themselves from their competition. Consistently creating relevant content is vital to its success as an effective tool. Here are tips for building a blog:

Find your frequency: Maintain your blog on a regular basis so your readers will feel like you’re creating a consistent publication.

Find your length: Write for your target audience. Your audience dictates your article length, as some audiences prefer long-form copy opposed to short articles.

Optimize your content: Determine the best keywords for your blog posts. Share tips, teach people how to do things and give new context to older content.

Be conversational: Create a blog that’s conversational, but stay professional. Ask readers for their opinions, and share your content in places such as Facebook and Twitter.

Source: PR Newswire