Durham woman puts her boutique on wheels

CorrespondentNovember 21, 2012 

Meghan Wagner always dreamed of opening her own boutique. The Durham native grew up in a family of entrepreneurs, so owning her own business just felt natural. But then the recession hit, and Wagner’s goal got a bit more complicated.

“I always dreamed of owning my own shop but with the economy taking a hit, I had to think outside the box,” says Wagner. “Opening a brick-and-mortar store can be quite costly, and I wanted to own something where I would shop and carry the items that my friends and I would love.”

Taking inspiration from the food truck trend, Wagner opened The Go Girl Shoppe – a fashion and gift boutique-on-wheels. Housed in a refurbished 1976 Shasta camper dubbed Olive, the shop brings jewelry, art, home goods and more to shoppers at events around the Triangle.

Working with a limited amount of space, Wagner carefully chooses her inventory.

“All the items that we carry are items that I love and own myself,” she explains. “It’s hard to sell an item to a customer if you do not love it or feel passionate about it yourself.”

Many of the items are created by local artists and crafters, all at pocketbook-friendly prices.

“I find it extremely frustrating to go into a store and find something that I love, but then look at the price and see that it is out of my budget,” she said. “The Go Girl Shoppe carries items that are affordable without hurting the wallet.”

Though she’d someday like to open a more permanent location for her shop, for now, life on the road suits Wagner.

“Truly the best part of owning our shop-on-wheels is seeing the smiles that it brings to people,” she says. “I love watching people as they find that special item and it is so much fun to see the excitement of our customers as they step inside to shop. In many cases, it triggers a memory for people, as they once experienced owning a camper themselves.”

The Go Girl Shoppe will be at the N.C. State Fairgrounds on Friday and Saturday, the Downtown Raleigh Winterfest from 3-9 p.m. on Dec. 1 and the Person Street Holiday Market from 11 a.m.-5 p.m. on Dec. 15. For more information, visit or email

A little incentive

The Downtown Raleigh Alliance makes holiday shopping a bit more rewarding again this year with their Holiday Shopping Passport program. Through Dec. 24, shoppers can pick up a passport at participating downtown merchants (find the full list at and then receive a sticker for every $20 spent at participating stores. Once the passport is filled with five stickers, it can be entered to win a variety of prizes. Winners will be selected on Jan. 3 and notified by email.

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