New logo, slogan for Wake Tech helps lead the way

mquillin@newsoberver.comDecember 5, 2012 

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None needed; logo speaks for itself

COURTESY OF WAKE TECH

— Wake Tech is not the old vocational school it used to be. Why would it want to hang onto a stodgy logo?

On Wednesday, the state’s largest community college unveiled a new slogan and a logo so fresh, it was still on ice. Or in ice, sculpted by one of the school’s culinary instructors and some of his students.

The sculpture, revealed during a Christmas party for college faculty, staff and retirees, reproduced the symbol designed by VisionPoint Marketing of Raleigh. It’s a torch with a stylized “W” as flames and “T” as the handle.

Why a torch?

Students who come to Wake Tech undergo a life-changing experience, said Tony Poillucci, a VisionPoint vice president. They’re on a journey, and their instructors provide a guiding light.

It will soon show up on school stationery, business cards and campus signs, along with the slogan “Lead the Way,” a job the school’s administrators and instructors say they take to heart.

What’s new at Wake Tech?

Wake Tech President Stephen Scott used the occasion to highlight milestones in the school’s history: its evolution from just a place where students could learn plumbing and electrical skills to one where they can also learn to design mobile apps and electronic gaming; its ongoing employee fundraising campaign, in which 75 percent of employees have contributed a total of more than $200,000; and its identification by Community College Week magazine as the second-fastest-growing community college in the country in 2011.

The school will celebrate the 50th anniversary of the establishment of its main campus next year.

How long before the logo shows up?

It’s out there already. Besides their Christmas buffet, each employee left the party with a new mug. You might say they were carrying the torch.

Quillin: 919-829-8989

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