Bryan Silverman, a Duke University sophomore, is Entrepreneur magazine’s College Entrepreneur of 2012.

Silverman is co-founder of Star Toilet Paper, a company that sells advertising space to companies and prints their coupons and ads on recycled toilet paper. The toilet tissue rolls are then placed for free in venue bathrooms. Restroom visitors can scan the tissue’s QR codes to redeem the offers and coupons.

Silverman started the company with his brother, Jordan, in 2010.

He will be honored in January.

Entrepreneur magazine