Connecting with customers through marketing is key to a successful business. Shop Talk reporter Virginia Bridges asked local small-business owners to share their 2013 marketing strategies. This is what they said.
• “I’ll be focusing on website development, special packages and incentives, partnerships, presentations, networking and client referrals,” said Marjorie Wilson Peltier, owner of FamPhotory, which helps clients preserve memories through digital preservation, personal history projects and interviews. FamPhotory has been in business since 2008.
• “My focus for 2013 is speaking with groups about the Life Business™ program,” said Jerry Bergner, a certified life business coach and owner of Life Business. “I have found that my enthusiasm for the class and how it has changed my life is contagious. When I meet people and talk about the class they just want to know more. This strategy is fun for me, helps me share the results and spread the word by just talking with people.”
• “Our company is going to focus on social media more than any other time in the past. With the large numbers on Facebook, Twitter, a huge increase of mobile devices, we have decided to focus most of our attention here,” said Kevin Spillman, president of the 10-year-old Innovative Pest Solutions. “The exciting thing about this form of advertising is that many of these opportunities are free and can be controlled in-house. As a service industry, any time we can develop a closer relationship with our customers it helps everyone in the long run.”
• “I am creating strategic alliances with companies that I provide services for, such as event planners, graphic designers,” said Kevin Seifert, owner of Kevin Seifert Wedding Photography, which has been in business since 2008. “I am aligning with them, and they are offering my services under my name. It’s called white labeling. I am white labeling my services for other companies and they are doing the same for me.”