RALEIGH — The Rock n Roll Marathon Series event scheduled for Raleigh in April 2014 will likely generate at least $1 million for local and national charities, the races organizer said Tuesday.
City leaders and race organizers formally announced the event Tuesday. The race is held in more than 30 cities worldwide and features about 40 local and regional bands playing along the route.
Backed up by a group of rockers at a news conference, Greater Raleigh Convention and Visitors Bureau director Dennis Edwards touted the economic impact 7,500 runners and $2 million in visitor spending for the first year.
This is a real coup for Raleigh, Edwards said.
Scott Dickey, CEO of Competitor Group Inc., which puts on the marathon, said his staff will design a race course thats flat and fast while showcasing Raleighs sights. Adding Raleigh to the mix is a really strategic move for our brand, he said.
Rock n Roll donates a portion of event proceeds to charities such as The Leukemia & Lymphoma Society and The V Foundation for Cancer Research, which honors former N.C. State coach Jim Valvano.
Dickey says the unique marathon will boost other local races and the running community as a whole. The prospect of live music, he said, gets the first-timer off the couch ... Whats the next thing they want to do? Run those local races.