Small business owners share how they manage email

Staff writerMarch 11, 2013 

Shop Talk reporter Virginia Bridges reached out to small business owners and their employees to find out how they monitor and manage email. This is what they said.

•  “The first step in dealing with the morning’s email is to decide who, on our staff, is best equipped to answer the question,” said Julie Mullin, general manager of Needlepoint.Com, a needlepoint shop in Cameron Village and online. “Forwarding an email is much more efficient than writing a note or even making a phone call.”

•  “We (my sons and/or myself) check our emails first thing every morning, including weekends. We also have our email account linked to our smartphones so if we get any e-mails throughout the day, we can see them and respond as quickly as possible,” said Sam Mobley, owner of Mobley’s Shoes, a full service shoe store in Raleigh’s Stonehenge Market. “We want our customers or potential customers to feel they are treated with as much service and attention outside of our store as we treat them with inside of our store.”

•  “Checking my email is a non-stop activity. … I often receive work emails at night or on the weekend and I will wait to respond until I am at the office, this sometimes backfires, because I receive so many other emails the earlier ones sometimes get forgotten,” said Emily C. Younger, co-owner of Frameworks Gallery & Frame Design in Raleigh. “When I have a quiet moment at work, I will try and unsubscribe from spam to keep unwanted emails out. I also go back every couple of days to make sure I haven’t overlooked important emails. Also, making folders within my email program helps keep them organized.”

•  “I check my Gmail on my computer every day,” said Millie Lee, owner of Raleigh’s Atlantic Avenue Orchid & Garden. “I make a list of important things, and any specific orders or projects I need to address gets printed out and hung on a board near my desk.”

•  “Every morning … I pull it up and knock it out,” said Whitney Brown, owner of The Olive Wagon, a store in Raleigh’s Lafayette Village that sells olive oil and balsamic vinegars.

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