She helps men discover their sense of style

CorrespondentMarch 27, 2013 

Susan Preston of Geek Adonis, a make-over company helping geeky-looking men attain a different aesthetic to help their social, professional and dating life.

COURTESY OF KEVIN SEIFERT

Susan Preston didn’t intend to become a stylist.

Though she loved clothes and worked in retail for several years, Preston was a technical writer by trade and didn’t have any serious plans for a career in fashion. But a trip last year to a conference with her scientist husband changed everything.

“All these folks who had known (my husband) for more than 20 years were amazed at his transformation and kept asking him questions about his new look,” she says. “When he told them that it was my work, all of his fellow scientists kept encouraging me to start a styling makeover business for guys like them.”

And so, Geek Adonis ( geek-adonis.com) was born. The styling service Preston operates with her partner, seasoned fashion consultant Karen Antle, assists Triangle men with their personal style.

“We get to know the client, learn about their style and image goals, and assess their body type and coloring,” explains Preston. “Do they want to just update their look to feel better about themselves? Are they entering or re-entering the dating world and would like to look their best? Sometimes they want to advance in their careers or want to look and feel confident for a job interview.”

Their services begin with a complimentary consultation over coffee. Once Preston and Antle make their assessment, the next step is applying their advice during a shopping excursion.

“Once we get to know them, we select the best stores for them based on what style we think would be most comfortable and flattering,” says Preston.

Additional services, including salon hair and grooming makeovers and monthly maintenance styling sessions are also available.

Though some men are a bit hesitant to turn to a stylist for help, Preston says once they make the leap, they really get into the process.

“They seem to need a bit more persuading than women do,” she says. “However, once they begin, every client we’ve had has been eager and interested in participating.”

With each transformation, Preston can’t help but marvel at the change in her clients, both inside and out.

“Feeling good about your appearance gives you immeasurable self-confidence,” she says. “And when you’re confident, you’re able to get so much more out of life, personally and professionally.”

Champagne and Jack

Spring has arrived at Monkee’s of Raleigh. The boutique will host two big trunk shows of warm weather gear Thursday with sandals from Jack Rogers and spring frocks from Alice and Trixie. Monkee’s will serve nibbles and champagne, and shoppers can get 15 percent off Jack Rogers orders during the event. For more info, call 919-785-1400 or visit monkeesofraleigh.com.

Celebrate for a cure

High Line Boutique will celebrate its one-month anniversary with a soiree Thursday. From 5-8 p.m., shoppers can enjoy a 10 percent discount on most items, refreshments and door prizes. Plus, High Line will donate 10 percent of sales during the event to the Leukemia and Lymphoma Society North Carolina Chapter. High Line Boutique is at 4361 Lassiter at North Hills Ave., Ste. 105, Raleigh, 919-784-0110, thehighlineboutique.com.

Help the help themselves

Women for Success, a local fundraising group dedicated to supporting Dress for Success, will hold its “Wine, Cheese and $20, Please” event Thursday from 6-8 p.m. at Spy Raleigh. For a $20 donation, attendees can enjoy a variety of wines and appetizers, with proceeds benefitting Dress for Success’ efforts to support needy women who are on the job hunt. For more info and to register, visit wfstriangle.eventbrite.com.

A brand new location

After seven years in downtown Raleigh, the Designers Downtown Market is changing its location. The market, which features handmade jewelry, art, gifts and more, will debut in its new location at Lafayette Village at 8450 Honeycutt Road on Saturday. The renamed Designers Uptown Market will be open from 9 a.m.-3 p.m. For more information, visit designersuptownmarket.com.

Send Stylin news and suggestions to jenniferbringle@gmail.com

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