Small business owners share their biggest challenges

jmgiglio@newsobserver.comApril 2, 2013 

Shop Talk Editor Jessaca Giglio reached out to area small business owners about what challenges them the most about running a business. This is what they said.

•  “The most challenging part … is how many hats you have to wear,” said Gina Pettaris, owner of Fuquay-Varina’s CupCakeBite, an all-natural bakery that makes its products from scratch daily. “Like a lot of small businesses, I can’t afford to hire someone for every job that needs to be done, so I need to fill them myself.”

•  “The most challenging part is being able to adapt to market demand,” said Paul Middleton, owner of Raleigh Munchies, a late-night snack and essentials delivery service in Raleigh. “We started with convenience store (and) munchies delivery and added our fast-food delivery service due to repeated requests. We have learned that as small business owners, we need constant customer feedback to ensure that we are providing services they seek.”

•  “The greatest challenge in running a small business is earning the trust of your customers and keeping it,” said Ray Malouf, chief go-to guy at, a Raleigh-based online children’s clothing store that specializes in European fashion. “A loyal customer is any business’ greatest asset.”

•  “Trying to stay on top with current marketing and ways to brand our business,” said Anfesa Matthews, owner of Anfesa’s Jewelers, a full-service retail jewelry store in Garner. “…We are constantly strategizing ways to prove to our customers that we are different and better, and they will benefit from doing business with us versus others.”

•  “As with almost all other small business owners, we live and breathe our business … and usually live in our office,” said Danielle Almeyda, co-owner and certified personal trainer at OPT Fitness in Fuquay-Varina. “I love what I do, and I love the people that I get to work with each day, but sometimes I need to take a step back, clear my mind, and take time away from work.”

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