Statistically speaking: Companies increasing their marketing budgets

From staff reportsApril 22, 2013 

According to a February 2013 report from Econsultancy sponsored by Responsys, more than seven out of 10 companies worldwide said they would increase their digital marketing budgets this year. Other findings:

20% of companies planned to increase traditional budgets.

35% of the companies’ marketing budgets go toward digital strategies.

57% of companies can measure the benefits of paid search marketing channels.

Source: eMarketer.com

News & Observer is pleased to provide this opportunity to share information, experiences and observations about what's in the news. Some of the comments may be reprinted elsewhere in the site or in the newspaper. We encourage lively, open debate on the issues of the day, and ask that you refrain from profanity, hate speech, personal comments and remarks that are off point. Thank you for taking the time to offer your thoughts.

Commenting FAQs | Terms of Service