Statistically speaking: Companies increasing their marketing budgets

From staff reportsApril 22, 2013 

According to a February 2013 report from Econsultancy sponsored by Responsys, more than seven out of 10 companies worldwide said they would increase their digital marketing budgets this year. Other findings:

20% of companies planned to increase traditional budgets.

35% of the companies’ marketing budgets go toward digital strategies.

57% of companies can measure the benefits of paid search marketing channels.


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