Ruth B. Melchet: Good for Google

April 28, 2013 

Good for Google

Regarding your April 18 Talking Points item on Page 2A: When the Xerox company first started out, it ran a lot of ads all over the world warning people not to say “Xerox” if they did not mean it. The word Xerox is now used instead of “copy”– giving the company untold millions in free advertising. So Xerox stopped its warnings.

The term “put it in the fridge” came from the Frigidaire company, which also lost its exclusive use of the word for refrigerator.

So, be smart. “Google it” or “UnGoogle it,” it will still get its free benefits.

Ruth B. Melchet


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