SAN FRANCISCO — Netflix Inc. on Monday announced a new deal for original TV series with DreamWorks Animation, escalating its rivalry with Amazon.com Inc. in the battle for streaming video content online and animated programming in particular.
Most of the content is expected to be geared toward children and based on DreamWorks stable of characters and animated franchises. Under terms of the deal, which Netflix called the largest deal for original first-run content in its history, the company will get more than 300 hours of new, original programming from DreamWorks, with the first series expected to debut in 2014.
No information was given about what DreamWorks title could be the first to be made into a series under the new deal with Netflix. Among the titles in the DreamWorks library are the Shrek and Madagascar movies, as well as Kung Fu Panda and How to Train Your Dragon.
The deal comes less than a month after Netflix allowed its content agreement with Viacom Inc. to run out. Shortly after Netflixs Viacom deal expired, Amazon.com Inc. said it had reached an exclusive-content agreement with Viacom to carry the programming on its Amazon Prime video service.